Summer of Awe “Welcome” (2024)

Through four scintillating installations this summer, Illuminate is working to turn San Francisco into the City of Awe. Called the Summer of Awe, this series of four large-scale activations focuses attention – and laser space cannons – on some of San Francisco’s most iconic monuments. All Summer of Awe activations are a partnership between Illuminate and laser experts Nu-Salt Laser International (Laser Space Cannon), and Karl the Fog.

“Welcome” (2024)
Twelve laser space cannons shooting 4.1 miles up San Francisco’s Market Street, creating the world’s largest Pride Flag. An extraordinary kick-off to San Francisco’s Pride weekend. #WelcomeSF

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The Guitar Hotel @ The Hard Rock Hotel & Casino

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"Light the Beam" Sacramento Kings